The Beginner’s Guide to Online Media Buys
Media Buy: “The buying of advertising space from a company operating media properties. The cost of a media buy varies depending on the specific media property on which the buyer wants to advertise, the size of the advertising campaign, the specific times at which the advertisements are to be displayed, and other specific features of the advertising campaign.”
The term media buys is not new. For many years, media buys have been used to describe the process of purchasing advertising in magazines, newspapers, radio and television. Although these are still viable advertising mediums, the Internet has become the hottest commodity in the advertising market, which is why it’s important for you to have at least a basic understanding of online media buys. To make things as simple as possible for you, this guide will highlight the three main types of online media buys and break down the companies, pricing and details for each one.
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